Smart, Aggressive Authors Leverage Costco

Book signings at Costco?

Most people aren’t aware that Costco encourages book signings at their warehouses—or that Costco is particularly happy to host local authors.

Now a group of Alaskan authors have taken this largesse a step further. Through a wholesaler, American West Books, they have arranged to sign books all day everyday until Christmas. They rotate the duty, each of them working a table of their and the other authors’ titles for a day.

Is it working? They often sell 75-100 books a day.

Just a Write Thought.