As a publishing choice, short stories vie with poetry as the quickest way to drain a publisher’s bank account.

Yet, a year-old publisher of short stories, Electric Literature, may have found the magic formula.

The company’s mission “is to use new media and innovative distribution to return the short story to a place of prominence in popular culture.”

Stitched together by two writers, Andy Hunter and Scott Lindenbaum, Electric Literature is essentially a quarterly literary magazine. Each issue has five short stories by known and unknown authors.

Authors benefit too.

According to Electric Literature’s website each Electric Literature author is decently paid. This is unlike most literary magazines—some pay in copies only. Better pay should guarantee a healthier slush pile, and, theoretically, a better magazine with a larger readership.

Not unnoticed.

The pair has garnered attention from heavy hitters in the print world including The New York Times, USA Today, and The Washington Post which called Electric Literature, “A refreshingly bold act of optimism.”

Timing is everything.

The quickening of our daily lives and the proliferation of mobile devices have seemingly combined to produce a ready crop of readers for Electric Literature. As Hunter and Lindenbaum point out, the short story is especially well suited to our increasingly hectic lifestyles: “A quick, satisfying read can be welcome anywhere, and while you might forget a book, you’ll always have your phone.”

 Here’s their blueprint:

 To publish the paperback version of Electric Literature, we use print-on-demand; the eBook, Kindle, iPhone, and audio versions are digital. This eliminates our up-front printing bill. Rather than paying $5,000 to one printer, we pay $1,000 to five writers, ensuring that our writers are paid fairly. Our anthology is available anywhere in the world, overruns aren’t pulped, and our back issues are perpetually in print.

 Electric Literature may be leading the pack among literary magazines, but it isn’t the only, or even the first, publisher to use the POD/digital formula exclusively—today publishers of every ilk do, and it’s a model I’m sure we’ll see more of.

Just a write thought.

Thank goodness market research for writers and publishers includes keeping up on one’s reading. When family members see us sprawled on the couch, book in hand, we can claim, oops, I mean explain, we are working.

And, in this endeavor, NPR is here to help.

NPR conducted a poll titled “Killer Thrillers” to help you decide what next to read.

Six-hundred nominations were collected. Seventeen-thousand ballots cast.

In the end, there were few surprises. Most of the authors’ names in the list of the top 100 are familiar: Stephen King, Truman Capote, James Patterson, Dan Brown, John Grisham, as are the titles of the books, even when the author’s name may be difficult to recall: Rosemary’s Baby and Fail-Safe for instance.

Below are the top 20. To see the whole list click here.

  •  1. The Silence of the Lambs by Thomas Harris
  • 2. The Girl with the Dragon Tattoo by Stieg Larsson
  • 3. Kiss the Girls, by James Patterson
  • 4. The Bourne Identity, by Robert Ludlum
  • 5. In Cold Blood, by Truman Capote
  • 6. The Da Vinci Code, by Dan Brown
  • 7. The Shining, by Stephen King
  • 8. And Then There Were None, by Agatha Christie
  • 9. The Hunt tor Red October, by Tom Clancy
  • 10. The Hound of the Baskervilles, by Sir Arthur Conan Doyle
  • 11. Dracula, by Bram Stoker
  • 12. The Stand, by Stephen King
  • 13. The Bone Collector, by Jeffery Deaver
  • 14. Jurassic Park, by Michael Crichton
  • 15. Angels & Demons, by Dan Brown
  • 16. A Time to Kill, by John Grisham
  • 17. The Andromeda Strain, by Michael Crichton
  • 18. Mystic River, by Dennis Lehane
  • 19. The Day of the Jackal, by Frederick Forsyth
  • 20. Rebecca, by Daphne du Maurier

 I find polls like this one often reflect what those polled are currently reading—Stieg Larsson has three in the top 100, Lee Child, four—so I was pleased to see books by Agatha Christie, John D. MacDonald, Dashiell Hammett, and Ian Fleming in the ranks.

So, your duty is clear, go out and buy a half dozen of these and hit that couch.

 As an aside, Barnes & Noble yesterday said the bookstore chain is on the market. B&N’s stock price has been suffering lately even though, as I understand it, profits haven’t been. One has to wonder, does the management at B & N see a bright future in brick and mortar bookstores in light of the budding popularity of e-readers?

Just a write thought.

© 2012 The Write Thought Suffusion theme by Sayontan Sinha