Jan 082009
As part of their huge push on I Can Make You Thin by Paul McKenna, Sterling (owned by Barnes & Noble) dressed staff members in red tee shirts and sent them into the streets of New York. They handed out 25,000 tape measures and postcards. The staffers came from all departments of the company and targeted commuter hubs in the city.
This is a bit unconventional, but if you have a book that has a broad appeal, handing out inexpensive freebies is a good idea. Of course you don’t have to do it 25,000 at a time but doing so might also garner some news coverage if you alert the press.
And what a fun day for the staff at Sterling.
BTW, at this writing, I Can Make You Thin is #36 on Amazon.com.