Publishing is such a strange business. The New Influencers by Paul Gillin, a ground-breaking book on social media that we (Quill Driver Books) published nearly 4 years ago just got a terrific review on the Fast Company blog.
Why is this strange? Because, while we garnnered great reviews from dozens of other venues including the Wall Street Journal, as far as I know, we never could get Fast Company to mention it. Now, 3 plus years later….
Not that I’m complaining too much. In the review, David Capece says “There are many books that have followed in Paul Gillin’s path; however, The New Influencer remains an essential tool for marketers and non-marketers alike.” We at publishing companies like reviewers to call our books “essential.” Even years after they come out.
BTW, it is with the book The New Influencers that Gillin added the term “the new influencers” to the English lexicon, meaning the bloggers and others in social media who are replacing the old influencers such as the mavens on TV, radio, and in print and the ads companies run in those media. Now you see the term used everywhere.
One Response to “The New Influencers Gets Late Praise”
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
And it wouldn’t have happened if it weren’t for a small publisher taking a chance on an unknown author after 100 other publishers had turned him down. Thanks for the break, Steve!